AI Visibility & Intelligence Standard

Does AI recommend your brand?

People now ask ChatGPT, Gemini, and Google AI instead of searching. AVIS measures whether those answers find, trust, and name your brand, with the evidence behind every number.

Request access Explore the framework
  • Transparent
  • Repeatable
  • Auditable
  • Cross-LLM
Brand Analysis reportIllustrative

What is the best brand for a first foldable phone?

For a first foldable I'd start with Your Brand, then compare Brand B and Brand C on price and battery life…

Mention rate62%
First mention38%
Average rank2.1
Positive sentiment74%

One research layer across the AI landscape

  • ChatGPT
  • Gemini
  • Google AI Overview
  • Perplexity
  • Claude
  • Grok
  • Meta AI
  • DeepSeek
  • Mistral
  • Qwen
  • More as integrations activate

Market background

The shift from SEO to GEO.

Generative search engines, powered by large language models, are changing how people search. Brand mentions inside AI summaries read as endorsement.

SEO · Search Engine Optimization

Helps pages rank.

Success is a position in a list of links on a results page.

GEO · Generative Engine Optimization

Helps brands get retrieved, cited, and recommended.

Success is being named inside the answer itself.

58%

of consumers use AI to look for information or explanations, and AI increasingly helps them research products before they buy.

Semrush
+156%

predicted growth in GEO investment in Indonesia over the next 1–1.5 years as AI Mode expands in Bahasa Indonesia, ahead of marketplace and influencer budgets.

Forbes & Arfadia
Rising

share of US consumers using AI as part of their research or shopping process.

BCG-Statista, November 2025

How AI recognizes your brand

Ads start the conversation. Earned mentions make AI trust you.

  1. 01

    Ecosystem scan

    Ads lift awareness, which sparks branded search, forum talk, reviews, and media coverage: the organic snowball.

  2. 02

    Mapping entities

    AI links your brand name to industry keywords and logs how consistent that link is.

  3. 03

    AI recommendations

    High-authority brands get recommended. News and digital magazines are among its most trusted sources.

Paid ads · Instant visibility
  • Direct, short-term impact
  • Drives traffic and initial awareness
  • Fully in the advertiser's control
Brand mention (GEO / AEO) · Organic reputation
  • Long-term reputation building
  • The signal AI uses to trust a brand
  • Shaped by third-party media and forums

Key takeaway. AI does not index ads, but campaigns accelerate the public buzz AI crawlers rely on. AVIS measures what that buzz becomes.

The AVIS™ framework

Four questions every brand should answer about AI.

Discoverability

Can AI find your brand?

  • AI Mention Rate
  • Prompt Coverage
  • Competitive AI Share of Voice
Authority

Why does AI trust your brand?

  • Citation Coverage
  • First Party Citation Rate
  • Independent Citation Rate
Influence

Does AI recommend your brand?

  • Recommendation Strength Rate
  • First Mention Rate
  • Average Rank
  • Sentiment
Knowledge health

Is AI using accurate, current knowledge?

  • Freshness Index
  • Claim & Narrative Adoption
  • Consistency

How it works

A clear line from question to conclusion.

  1. Design

    Start from a predefined brand study or build a custom, multi-tier research flow.

  2. Observe

    Collect comparable answers across AI models, keeping every conversation's lineage.

  3. Interpret

    Turn language into context groups, sentiment, positioning, citations, and a research narrative.

  4. Interrogate

    Ask SIVA questions grounded only in your project's evidence.

Predefined studies

Brand Analysis

Salience, consideration, associations, sentiment, differentiation, and competitive position through natural, user-like prompts.

Longitudinal

Interval Analysis

Repeat the same study over time and see when the AI narrative moves.

Research workspace

Custom Setup

Control every question, model, repetition, follow-up branch, and analytical lens.

Interval analysis

Know when the AI narrative moves.

Run the full study on a daily cadence and compare mention rate, first mention, average rank, sentiment, and competitive position over time.

  • Mention rate
  • First mention
  • Competitor
Illustrative · last 60 days

Why AVIS™

Indonesia's first standardized methodology for measuring AI visibility.

Used by KG Media Research & Analytics for AEO/GEO, brand measurement, marketing analytics, AI analytics, and content intelligence.

58

brands supported across industries

Translating complex business questions into measurable, actionable insight.

2025

Building the foundation

We began testing AI visibility in the automotive industry.

2026

Expanding across industries

Applied across automotive, fintech, and luxury goods, and now running with one of Indonesia's leading online transportation platforms.

Transparent accountability

Every measurement result is explainable, traceable, and accountable.

AI is already talking about your category.

AVIS shows whether it is talking about you, and why.

register@avis.com